Introducing Ethics - A graphic Guide is the first of a series of apps based on the Introducing series by UK publisher Icon Books. Developed by Robot Media and produced by Eldan Software, the app transforms the 174 page book into an interactive format enjoyable on iPhone or iPad, also featuring notes, comments and social sharing capabilities.

The app uses the ACV format to present the book into a look-and-feel tailor made for mobiles and tablets. Each page is broken down to be easily read on a smaller screen. All illustrations are animated to further drive the narrative, and to help clarify some very challenging ideas.

For those who prefer the original book format, the iPad version also includes Classic View, which presents the pages exactly as they appear in the print version. Rotating the iPad allows readers to view one page at a time in portrait, or two at a time in landscape.

Introducing Ethics - A graphic Guide is currently available in the iTunes App Store for $4.99. More platforms are in the works.